'Outlander’ Opens To More Than 2.3 Million Viewers

By R. Thomas Umstead
published

Starz’ fantasy series Outlander drew more than 2.3 million views in its Saturday night premiere, the network said Monday.

The series, based on the best-selling international novels from Diana Gabaldon, averaged more than 720,000 viewers for its 9 p.m. premiere, and 1.5 million for the combined Saturday telecasts, said network officials.

In addition, early reporting of week-long-on-demand, online platforms and affiliate Tv Everywhere plays yielded an additional 1.4 million to date, putting the series premiere audience at 3.7 million viewers, said network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.