‘Outlander’ Return Garners 1.2 Million Viewers

Mid-season Premiere Draws Significant Female Viewership
Author:
Updated:
Original:
Outlander (D).jpg

The April 4 return of Starz’s Outlander drama series drew more than 1.2 million viewers, according to network officials.

The series, which launched the second half of its freshman season Saturday, posted a 69% increase over the 721,000 viewers who tuned into the August 2014 premiere, according to Nielsen numbers. Overall nearly 2.4 million viewers tuned into the debut episode, on par with the show’s season average weekend viewership, said Starz.

Among female viewers, the midseason premiere delivered 760,000 women watchers (live + SD Nielsen ratings), the second highest viewership among women of any original Starz episode ever behind only the 887,000 viewers for the Sept. 27 midseason finale. Overall women comprised 62% of the series premiere episode’s viewership and 59% of the total weekend audience, said network officials.

Starz has already ordered a 13-episode sophomore season of The Sony Pictures Television-produced Outlander based on the second of Diana Gabaldon’s international bestselling books, entitled Dragonfly in Amber.

Related