Arts cable network Ovation has added two new executives as part of a restructuring of its programming and marketing divisions.
Evan Minskoff has been named senior vice president and head of marketing and brand strategy, while Douglas Strasnick is the new senior vice president in charge of programming and content strategy.Minskoff had been head of branding for the Gilt Groupe. Strasnick comes from social media company EQAL.
According to Ovation, the restructuring is meant to help boost Ovation's original programming and market it to a fragmenting audience. That includes putting social media under the marketing division and digital media under the programming division.
Ovation has been a consistent voice in Washington on the issue of bundled carriage deals, arguing that one of the challenges of reaching a fragmented audience, particularly for an independent arts channel, is securing distribution on cable outlets in competition with bundled programming packages of co-owned channels that give distributors less shelf space for channels like Ovation.