Ovation is branching into digital publishing with the launch of CulturePOP, a website aimed at bringing art and culture into readers' everyday lives.
It is launching today at www.CulturePOP.com with an offer of the chance to win an artful trip to Miami via signing up for a free subscription.
The editorial focus will include inspired recommendations and ideas from leading cultural thinkers on the topics of art + design, style, home and food.
Stories will often be paired with a related special offer, giveaway or sweepstakes. Current stories include an interview with new W Magazine editor Stefano Tonchi and a special offer on W Magazine, and an interview with Michael Symon, a James Beard Foundation Award-winning American chef, for his tips for how to prepare an artful barbecue, which is featured together with a special offer from The BBQ Store. CulturePOP is also featuring a special "Fashion Week" interview with designer Zang Toi.
Editorial consultant Sabrina Weill will oversee the content. She is a former editor-in-chief of SeventeenCosmoGIRL! magazine, after being an editor at Redbook and editor-in-chief of the Scholastic teen health magazine Choices.
This month, CP is inviting new subscribers to enter to win a trip to Miami. CP writers will customize the trip, providing the winner with an insider's view into Miami's rich cultural past, present and future. The winner will receive roundtrip airfare for two to Miami, two nights at the stylish Mondrian South Beach hotel, lunch for two at Asia de Cuba, daily use of a private pool cabana at the Mondian South Beach and a specially curated tour of Miami's hottest galleries and museums.