Ovation TV, the network devoted to the arts, will launch its free on-demand service March 1, officials said Wednesday.
The VOD offering will include a library of HDTV programming, as well as local content produced by Ovation TV or obtained through the network’s partnerships with local cultural institutions and arts education organizations. Additional programming will cross all of the network’s program categories, such as performance, people, art, music and film.
A variety of original and acquired VOD content is slated to be available from Ovation TV over the next three months, including a mix of long- and short-form local and HD programming.
That roster will include: the Los Angeles, New Orleans and New York episodes of the network’s original series Art & the City; episodes from the series The Genius of Photography, Bathroom Divas, Art or Not, Almost Elvis, Music Express: Lenny Kravitz, The Last 48 Hours of KurtCobain, Christo in Paris and Frank Lloyd Wright; and content emanating from Ovation TV’s recently announced numerous cultural and arts education partnerships, including, MOCA, Los Angeles; the Harlem School of the Arts, New York; and New Orleans Center for Creative Arts.
As part of the VOD effort, Ovation TV has reached an agreement with TVN Entertainment to provide encoding, distribution and asset management services.
Under the deal, Ovation will be able to use TVN’s full suite of services including TVN’s interactive metadata management tool, iPRI and its Emmy-nominated advanced asset management system, ADONISS.
The VOD announcement comes on the heels of the network’s recent acquisition of IMF Network from Universal Music Group, which increased the network’s coverage to 25 million subscribers.