Ovation, the arts-centric network, has signed a multi-year distribution agreement with the National Cable Television Cooperative providing a means for NCTC members to carry the standard- and high-definition feeds of the network through 2016.
The agreement also covers Ovation VOD on-demand content in SD and HD and, when available, authenticated "TV Everywhere" content.
"Through this deal, Ovation will be made available to all NCTC member systems, further expanding our channel's reach, but also making arts programming available to communities of all sizes across the country," Ellen Schned, SVP of distribution at Ovation, said in a release. "We are delighted to be working with Rich Fickle, NCTC President and CEO, and everyone at NCTC to spread the word about Ovation and support the arts both nationally and locally."
The NCTC is a not-for-profit cooperative that represents cable system providers with nearly 1,000 member companies.
Ovation said in a release that it has received strong support from NCTC's members, large and small, including Dick Sjoberg, of Sjoberg's Inc. in Thief River Falls, Minn.
Sjoberg said in the release: "Arts and culture programming is very important for cable subscribers who live outside the metro areas. Ovation provides a nice mix of performances, documentaries and films. It is a great way to escape into the art scene."
Rich Fickle, NCTC President and CEO, said in the release: "NCTC is pleased to renew our agreement with Ovation, an independent network that has the same drive and entrepreneurial spirit as our members. We have members large and small who appreciate the variety and value that Ovation provides their customers."