Ovation TV, riding some recent standard-definition launches,
said it will launch a high-definition simulcast channel next July.
Arts-focused Ovation, which recently ran a programming marathon celebrating Gustavo Dudamel (pictured), new conductor of the Los Angeles Philharmonic, has been providing HD content on demand
to affiliates, network executive VP Ron Garfield said in a release.
decision to launch Ovation TV HD is a natural progression in the evolution of
the network," Garfield said. "Our affiliates always comment on how great our content would look
in HD. They see it as great addition to their growing HD offerings."
Ovation TV HD will launch in conjunction with the network's
annual "American Revolutionaries" programming event airing next July. The
network produces its original programming in HD now and said more than 30% of
its acquired shows are in native HD.
Ovation TV's standard-definition channel is in 35 million
homes, having recently added more than 500,000 subscribers in Portland,
Ore. (Comcast); Dayton,
Ohio (Time Warner Cable) and the Carolinas and Virginia (Charter).
Charter plans a launch in St. Louis in early November, the network
said. The channel is projected to reach 37 million homes by the year's end.