Ovation TV To Sell Ads Through Google

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Ovation TV has struck a deal with Google to let the search engine firm sell national advertising spots on behalf of the art-centric network beginning Oct. 2.

Other networks that currently offer some amount of inventory through Google's TV ad-sales service include six owned by NBC Universal -- CNBC, Syfy, Oxygen, MSBNC, Sleuth and Chiller -- as well as Bloomberg TV, Hallmark Channel, Hallmark Movie Channel, CBS College Sports Network, Outdoor Channel and Game Show Network. Google also has a deal with Dish Network to sell ad spots in local ad avails on 96 national channels reaching the satellite TV operator's subscribers.

Cable networks that use Google TV Ads set their own pricing and preferences. In Google's model, advertisers pay only for the impressions that are actually delivered, estimated based on set-top data collected from more than 4 million Dish boxes.

"Google is a world-class brand recognized for its cutting-edge technology and innovative online tools," Ovation TV senior vice president of advertising Liz Janneman said in a statement. "By providing Google TV Ads with our on-air inventory, advertisers will be able to reach upscale consumers and target the most relevant programming environments and day parts for their messages."

Dedicated to "art and contemporary culture," Ovation TV is currently distributed to 33 million households and is projected to be in 37 million cable, satellite and telco households by year's end.

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