Overstock Launches T-Commerce Campaign

Picks Delivery Agent For “Overstocktober’ Tilt
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Delivery Agent said it has won a deal to enable Overstock to sell products to consumers directly via connected TVs using Delivery Agent's ShopTV t-commerce platform. The “Overstocktober” campaign, which runs through October 15, will enable viewers to purchase products directly from Overstock television commercials. 

“This agreement with Delivery Agent allows us to be one of the first major retailers to offer consumers the ability to make purchases directly from their televisions, and we’re excited for future possibilities of television commerce; including the potential to expand into in-show interactions,” said Overstock SVP of marketing Saum Noursalehi, in a statement.

Delivery Agent’s clients include NBC, Fox, CBS, HBO, Showtime, Discovery Networks, Comcast, Cablevision Systems, AT&T, and Verizon Communications, among others. Last year, Delivery Agent, in an effort to make it easier for consumers to make purchases via the remote control or second-screen apps, announced an integration deal with PayPal.

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