Through a deal with Time Warner Cable, Oxygen will add 1 million additional
New York homes to its subscriber base next month.
Time Warner Cable of New York City will move Oxygen from its digital tier to
its basic package on channel 61 Dec. 18. The move will put the women-targeted
network in front of 29 million households by year's end.
The network's move to basic in the Big Apple emanated from a deal Oxygen
Media struck with Time Warner Cable parent AOL Time Warner Inc. in April, which
promised the channel access to 10 million Time Warner Cable subscribers by 2002,
a network spokeswoman said.
The company also pledged to boost distribution of Oxygen's online services
through America Online Inc.
The agreement should also serve to boost Oxygen's profile with the Madison
'New York, as the media and advertising capital of the world, is an essential
market for Oxygen,' CEO Geraldine Laybourne said in a prepared statement. 'We
are delighted that Time Warner will provide our vibrant, fresh programming to
the women of New York.'
'Oxygen's unique mixture of distinctive entertainment and informative
programming, as well as its innovative Web properties, is a great addition to
our standard service,' Time Warner Cable of New York City president Barry
Rosenblum said in a prepared statement.