Oxygen Media is in step with Kimberly Cole on a musical partnership in support of the premiere of the sixth season of Bad Girls Club next month.
For the first time, Oxygen will release a co-branded album, debuting on iTunes on Dec. 21 from Cole titled "Bad Girls Club," which will feature songs on the upcoming season of the network's most-popular series.
"We are excited to be partnering with Kimberly Cole on 'Bad Girls Club' as Oxygen's first ever co-branded album," said Jane Olson, senior vice president, marketing and brand strategy, Oxygen Media, in announcing the initiative. "Our audience is passionate about music and as Bad Girls Club continues to be Oxygen's top-rated show, fans have come to know and love Kimberly's songs. We can't wait to bring more of her music to season six."
Bad Girls Club, which premieres on a new night, Monday, Jan. 10 at 9p.m. (ET/PT), averaged 1.72 total viewers, including 1.15 million persons 18 to 49, 851,000 women18 to 49, 837,000 persons 18 to 34 and 641,000 females 18 to 34 last season. The series outdelivered The CW in the 9 p.m. hour on Tuesdays among the aforementioned demos, according to officials at the NBC Universal service.
Cole's current single, "Smack You," which was featured as a bad girl anthem throughout the show's fifth season, reached No. 4 on the Billboard dance chart. Her debut music video for the single features Bad Girls Club fourth-season vixen Natalie Nunn playing her nemesis.
The multiplatform music collaboration is central to Oxygen's new marketing campaign for Bad Girls Club and will feature activities surrounding New Year's Eve celebrations in New York and Los Angeles, as well as engage fans with party and style tips on Oxygen's social media communities. Additionally, the "Bad Girls Club" Facebook, which consists of over 2 million friends, will be transformed into premier New Year's Eve destination where fans can share their resolutions.
Moreover, Oxygen is hosting "Bad Girls Club" New Year's Eve parties in Los Angeles and New York. Fans of the series will be treated to a performance by Cole at The Colony nightclub in LA, while those out in Manhattan will be greeted with the "Bad Girls Club" New Year's Eve essentials including lip balm, mints, 2011 custom masquerade masks and noise-makers.
To help fans finish off their looks for New Year's Eve parties, ShopOholic is launching an all-new line of Bad Girls Club accessories complete with an attendant survival kit. Additionally, within the StyleQ Facebook store fans can purchase fashion and accessories to complete their bad girls style.