In the run-up to tonight's (June 10) premiere of the new series Player Gets Played, Oxygen partnered with Lulu, creator of an anonymous social media app that enables women to review and rate men they've dated by choosing from a wide variety of pre-populated hashtags.
Player Gets Played features women who come together to teach their cheating boyfriend a lesson. Oxygen worked with Lulu to create profiles of the men appearing on the show that users can rate with network-customized "special edition" hashtags.
As part of the promotion, Lulu’s editorial team also created a custom piece in the app’s “Dear Dude” section that's written from a woman’s point of view and offers users advice on how to confront a woman who hooked up with their boyfriend.
Read more at broadcastingcable.com.