Oxygen Media will invite people in five cities to shake their groove thing in an effort to lose weight as part of its nationwide tour to promote its June dance/weight-loss reality series Dance Your Ass Off.
Fitness chain Crunch will partner with Oxygen for the tour, which will feature live dance performances, free giveaways and dance lessons. Consumers attending tour stops in Atlanta, Charlotte, New York, Orlando and Chicago will be invited to dance with professional dancers on a giant stage shaped as a scale, as well as to create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer. Trainers from Crunch will also be on location in New York and Chicago.
"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, senior vice president of marketing and brand strategy for Oxygen Media, in a statement.