Oxygen Media announced Monday that John Cora has been named vice president of programming research for the brand, effective immediately.
The news came from Tony Cardinale, NBC Universal Women & Lifestyle Entertainment Networks senior vice president of strategic insights, to whom Cora will report.
Cora joins Oxygen from CBS Television Distribution, where he served as vice president of research. His resume also includes research positions at the NFL Network and ABC Cable Networks Group.
"Building the Oxygen business around Generation O starts with insights," Cardinale said in announcing the hire, "and John's proven talent using these insights to connect with consumers will help us continue our cable-leading brand growth."