Oxygen Pumps Up TV Everywhere App

Debuts ‘Oxygen NOW’ on iPads, iPhones and PC Browsers, with Android on Deck

Oxygen Media has booted up a video app for iPads, iPhones and for Web browsers at www.OxygenNow.com  that ties in authenticated, on-demand content as well as access to clips and a limited selection of full-length episodes that are available to all comers.

Under this hybrid model, authenticated customers can stream full-length episodes from shows such as My Big Fat Revenge, Preachers of L.A. and Snapped the day after they debut on the TV channel, while all others can view episodes 30 days after their linear premiere, said Harleen Kahlon, Oxygen Media’s senior vice president of digital.

This “frictionless video experience,” she said, provides consumers with a single online video destination to Oxygen whether or not they subscribe to a pay TV service or whether their service provider has secured TV Everywhere rights. “People want everything in one place,” she said, noting that TV Everywhere is just one component of the overarching Oxygen NOW app.

Distributors with TV Everywhere deals with Oxygen include Armstrong Cable, AT&T U-verse TV, Cablevision Systems, Charter Communications, Comcast, Dish Network, Mediacom Communications, RCN, Suddenlink Communications, Verizon FiOS TV and WideOpenWest. Other MVPDs will be added in the coming weeks, the programmer said. Oxygen is available in about 80 million homes.

Kahlon said Oxygen expects to add a live TV stream to the app and extend support to Android-powered devices in October. Apps for other platforms, such as the Roku box, Xbox 360 and other gaming consoles, are in development and slated for launch sometime next year.

Also on tap are interactive features, such as polling questions, that sync with programming and are triggered by audio content recognition (ACR) technology.

Oxygen NOW follows up the earlier launches of the USA NOW and Syfy NOW apps from the NBCUniversal stable.