Attention, Wal-Mart shoppers: Oxygen Media and Premier Retail Networks Inc.
have renewed their partnership, which brings programming into the 2,300-store
retail chain via the Wal-Mart Television Network.
Under the renewal, announced Tuesday, Oxygen will continue supplying
customized programming for Wal-Mart Stores Inc. customers, ranging from advice
on kitchen safety for children to tips on repelling insects to ideas for
low-calorie meals, the companies announced.
San Francisco-based PRN created the Wal-Mart Television Network to enable the
discount retailer to call attention to new products, health information and
in-store promotions by means of 'What's New at Wal-Mart'