Pac-12 Networks Taps Elemental For Online Video

Vendor To Power Pac-12's TV Everywhere Service, Global YouTube Distribution
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Elemental Technologies has notched a deal to support the live simulcast of Pac-12 Networks’ TV Everywhere service as well as the video processing for the group’s YouTube-powered international subscription streaming service, which reaches more than 30 countries.

Elemental is taking on that role as Pac-12 Networks delivers live coverage of about 850 sporting events each year. Pac-12 Networks runs the Pac-12 Now TVE service and, last August, launched its international sports channel on YouTube.

In addition to the YouTube offering, Elemental will process TVE content or Android and iOS apps in six different bitrates (from 300 kbps to 5 Mbps), handle live streams of the network’s simulcast national channel and broadcasts in Los Angeles, Arizona, Washington, Oregon, the Bay Area and the Mountain region, and support on-demand video and file-based content for Pac-12 Networks.

“From the very beginning we have been focused on bringing Pac-12 fans closer to their favorite teams by delivering great content 24x7 across various devices. In order to do that we need a vendor like Elemental who has a proven track record and matches our focus on the fan experience,” said David Aufhauser, VP & GM of Pac-12 Digital, in a statement. “Elemental encoders provide the absolute best-in-class encoding quality and reliability required to satisfy the expectations of passionate Pac-12 fans.”

Last year, Pac-12 Networks announced it had teamed with Synacor to bring its TVE service to students living on-campus.

Elemental's other customers and partners include Comcast, Telstra, Sky, HBO, the BBC, ESPN, ABC News, CBS Interactive, and DirecTV, among others.