'Pains' Growing Royally In The Ratings For USA


Sometimes pain hurts so good.

Case in point: USA Network's original concierge doctor series Royal Pains continued to build during its third week.
The series, starring Mark Feuerstein as a defrocked New York doctor who finds his calling among the swells and workers in The Hamptons, averaged a 4.6 household rating and 6.5 million viewers on June 18 in the 10 p.m. hour, according to Nielsen Media Research data. That result marked the third best original series viewer average for USA, according to network officials.
Included in that total were 3 million adults 25-to-54 watchers, 2.8 million persons 18 to 49 and 1.4 million of the 18-to-34 set.

During the June 11 premiere of its second installment, Royal Pains registered with 5.59 million viewers, 2.35 million adults 18 to 49 and 2.6 million of the 25-to-54 crowd. Network officials remarked at the time that the show was the first USA original series to show growth with key demos coming out of its premiere.

The June 18 numbers, meanwhile, also represented significant growth since the series' debut on June 4: respective advances of 17%, 18%, 23% and 31% among viewers, adults 25 to 54, 18 to 49 and 18 to 34.
The show was the top scripted show on TV June 18 among persons 18 to 49, according to USA officials.

Lead-in Burn Notice, after losing 13% of its 6 million viewers  from its third-season premiere on June 4 last week to 5.24 miliion watchers, rebounded 11% to 5.8 million on June 18.