The Paley Center for Media's first televised awards show, viewed as a possible Emmys competitor, will take place in May 2012 in New York, Paley Center president and CEO Pat Mitchell announced Wednesday.
The awards planning committee was formed in March of this year to create an awards concept that would "engage the public in the selection process" and "attract a broad and diverse viewing audience."
"We believe the awards committee has made significant progress in identifying the ways to achieve our objectives, and we will continue to carefully refine our plans to leverage those assets as we further define the nominations process, voting, judging and award categories in the months ahead," Mitchell said in a statement.
The May date will coincide with the upfront presentations in New York, chosen with the hope that it would make it easier for industry leaders and talent to attend. The Paley Center will also merge its annual New York fundraising gala with the 2012 show.