Palladia Renamed MTV Live

By R. Thomas Umstead
published

Viacom-owned music network Palladia has been renamed MTV Live, network executives said Monday.

The network, which initially launched as MTV’s MHD:Music High Definition in 2006 before being re-branded to Palladia two years later, will feature a new logo and an increased focus on live concert music programming, according to MTV.

The new MTV Live will re-launch with a week-long lineup of concert programming that will feature performances from Pink, Alt-J and Radiohead as well as documentaries including Jay-Z: Made in America and David Bowie: Five Years.

The move is the second for a Viacom-owned music network in as many months following the re-branding of VH1 Soul to BET Soul in December.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.