Palladia Renamed MTV Live

Music Channel Dances to MTV Beat
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Viacom-owned music network Palladia has been renamed MTV Live, network executives said Monday.

The network, which initially launched as MTV’s MHD:Music High Definition in 2006 before being re-branded to Palladia two years later, will feature a new logo and an increased focus on live concert music programming, according to MTV.

The new MTV Live will re-launch with a week-long lineup of concert programming that will feature performances from Pink, Alt-J and Radiohead as well as documentaries including Jay-Z: Made in America and David Bowie: Five Years.

The move is the second for a Viacom-owned music network in as many months following the re-branding of VH1 Soul to BET Soul in December.

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