Panasonic Gets Big Beijing Olympics Deal

Panasonic has been selected by theBeijing Olympic Broadcasting Co, the host broadcaster of the 2008 Beijing Olympics, to provide all of the acquisition equipment for the organization, a massive deal that includes hundreds of DVCPRO HD cameras and decks. Financial details were unavailable.

“It will be the first time the entire Olympics will be shot in HD and DVCPRO HD will be there,” said John Baisley, Panasonic Broadcast president. (NBC did over 300 hours of the winter games in HD).The Panasonic deal topped the list of a number of HD deals signed just prior to NAB.