New York-- While the rise of Internet-connected televisions and mobile platforms such as iPads and tablets have ushered in a new era of innovation, it is important that the cable industry remembers this is just the infancy of this new technology.
That came during the keynote interview from Eisuke Tsuyuzaki, chief technology officer at Panasonic North America, at Multichannel News's "Breaking Through: Innovating Cable TV" event here on March 29,
"I still think we're in the second or third innings and we still have yet to see how it's all going to evolve," said Tsuyuzaki, during his address, entitled "Powering the New Connected Home Video Experience"
Tsuyuzaki pointed to the fact that consumers are shifting their desires from getting a big-screen TV (though he stated that still remains a big factor), to getting "smaller screens" (tablets, iPad, etc.) to go along with them. "Everyone is continuing to buy screens, but they're buying those iPads and [other smaller screen items]," said Tsuyuzaki. "It's just another screen."
Tsuyuzaki said one way Panasonic is looking to get everything in the living room "all connected together" is too add on the "Triple Play" model that so many cable operators use in bundling video, telephony and high-speed Internet services.
Tsuyuzaki said the next thing that customers would be looking for is home security, creating a "connected home," stating that could lead to even more things that could be consolidated within a residence. "You have [a natural progression] such as monitoring your energy consumption within the home," he said. Tsuyuazki also said that could lead to having connected devices that can monitor someone's health.
One emerging platform that has been making waves is Google TV, which Tsuyuzaki described as being a double-edged sword for Panasonic. "Google TV is an interesting animal," said Tsuyuzaki. "It represents both opportunities, as well as challenges."
He argued that while Google TV presents Panasonic with a way to "get back into the market" of open platforms -- and thus bypass companies like Microsoft, which is "behind the curve." Nevetheless, the fact remains regardless of the manufacturer, any vendor can serve to suppress innovation. "How can you make the difference that it should be Panasonic's Google TV, instead of someone else's," said Tsuyuzaki.