A new study by the Kaiser Family Foundation found that 63% of parents surveyed favor new regulations to limit the amount of sex and violence in TV shows during the early evening hours, AP reported.
The survey also found that 52% of parents would like to see federal regulators apply content standards to cable networks, while 43% opposed that idea.
When it comes to tools available to parents, only 15% of those surveyed have used the V-chip. The survey found that 40% had purchased new TVs since V-chip inclusion became mandatory in 2000, but they were unaware of the chip.
As far as the ratings system, one-half of parents surveyed said they have used it, but 20% had never heard of it, up from 14% in 2001.
“The folks in the television industry ought to take note of the fact that parents are now supporting content standards for television,'” Vicky Rideout, the study's lead researcher and a vice president at the foundation, told AP.
“If they're serious about avoiding that, it's going to be really necessary to make sure parents are able to use the tools available to them now, namely the ratings and the V-chip,” she added.