Noreen Parker has been named general manager of WTTA Tampa, Sinclair's MyNetworkTV affiliate in DMA No. 14. Since 2009, she's been corporate director of news and digital media sales for Bright House Networks.
"Noreen brings strong, sales leadership skills and television station management experience," said Sinclair COO Steve Marks in a statement. "We look forward to building on her digital media sales successes and the many relationships she has developed during her years in the Tampa market."
Prior to her time at Bright House, Parker was president and COO of ReacTV Network/7.TV and before that was the owner of Parker Marketing and Communications. Her broadcast experience includes a run as general manager at WTSP Tampa.
"This is an exciting time to join Sinclair Broadcast Group, and I am thrilled to assume leadership responsibilities for WTTA," noted Parker. "I look forward to working with the team to build on the solid foundation in place and to broaden the station's level of viewer and customer engagement."