Roughly 55% of U.K. broadband households now use an OTT video service, with 51% in France doing the same, showing Western Europeans catching up to the approximately 70% of North Americans that use OTT, according to a new report.
However, while 64% of North American broadband users pay for a subscription service of one sort or another, only 30% of broadband users in the U.K. and 17% of those in France do so, according to a March 29 report from Parks Associates.
“OTT is definitely gaining traction across Europe,” said Brett Sappington, director of research for Parks Associates. “We are seeing new OTT video services spring up but not as many as in North America. In many parts of Europe, pay TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer. But, as more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”
Read more at broadcastingcable.com.