Craig Parks has been named senior VP, digital and live programming, for Participant's new, as-yet-unnamed millennial-targeted cable TV network.
Parks will oversee digital content, interstitials and branded content, as well as multiplatform programming for TakePart.com and its YouTube channel TakePart TV.
The network is targeted for a summer 2013 launch.
"I am excited join the Participant team and look forward to building on the company's legacy of inspiring social change," he said, "especially among the millennials who are the most plugged-in generation ever."
Parks comes from IFC where he had been senior VP, digital media and alternative content. His resume also includes stints at IFC parent AMC, ABC Family, MTV and VH1.
He is an alumnus of CTA's executive management program.