After a two-year hiatus, former Food Network star Paula Deen will return to television with the debut of her new cooking show – Paula Deen’s Kitchen – on shopping channel Evine Live (formerly ShopHQ) on March 25.
Deen left the Food Network in 2013 under a cloud of controversy after it was revealed in a lawsuit that she had regularly used racial slurs in dealings with employees. The cooking icon, who has authored 14 cookbooks that have sold more than 11 million copies, launched a subscription online network last year called the Paula Deen Network. On Evine, Deen will hawk her collection of exclusive food and pantry products and recipes on the show.
Deen’s show is another example of Evine’s strategy of bringing in more celebrities to the network after a management and ownership shakeup last year. In addition to Deen, Evine has brought in Dallas Mavericks owner and Shark Tank star Mark Cuban, former Chicago Bears head coach Mike Ditka and Real Housewives of New York cast member Countess LuAnn de Lesseps to host shows on the channel.
"We're thrilled to finally debut Paula Deen's Kitchen," said Evine Live chief strategy officer Russell Nuce in a statement. "Our viewers have been buzzing with excitement on social media since we announced on February 13th that she would be joining us. We look forward to welcoming her fans to the network, where they will be able to shop, share, and smile with their favorite 'Queen of Southern Cuisine.'"
During multiple live shows, Deen will offer an exclusive assortment of food and pantry items for purchase, including her Signature Ham, Ooey Gooey Butter Cake mix, sugar-free chocolates, cooking-essential spices and rubs. She will also present a limited number of signed cookbooks and other exclusive products only available at Evine Live.
"I'm so excited to debut my new show on Evine Live," Deen said in a statement. "Y'all are going to love the fabulous and flavorful products we have lined up for you to enjoy!"
After her 12pm ET show on March 25, Deen will be joined by her family and fans in a live Google+ Hangout to share family stories, favorite cooking moments, and more. Fans will get the chance to have their questions answered by Paula live on-air and online.