In a surprise move, the upstart Women's United Soccer Association drop-kicked
its multiyear television deal with Turner Sports Tuesday and signed a two-year
agreement with Pax TV.
The league, co-owned by several cable MSOs and executives, reached a deal
with Pax that will provide 22 live Saturday-afternoon exposures, league
In addition to televising the WUSA games, Pax TV's parent company, Paxson
Communications Corp., will become an official sponsor of the women's Division I
'We're excited about our new agreement with Pax, which provides our audience
with a single destination, day and time of the week,' WUSA president and CEO
Lynn Morgan said in a prepared statement.
Sources said that the league -- which, published reports estimate, lost $40
million during its inaugural season -- was unhappy with the inconsistent
coverage it received from Turner Network Television and CNN/SI as part of its
22-game package, which averaged a 0.4 cumulative rating.
As a result, it asked for and was granted a release from the four-year Turner
Turner Sports senior vice president of public relations Greg Hughes would
only say Turner 'wishes the league continued success.'