New York -- With heavy emphasis on family-oriented programming, Pax TV
announced Wednesday that it will offer more than 30 original movies and premiere
four new primetime series during the 2002-03 season.
The original movies will anchor Pax's Friday-night and Saturday-night
primetime schedules, Pax TV president and CEO Jeff Sagansky said at the
network's upfront presentation here.
As part of its 'Saturday Night Mystery Movie' lineup, the network will air
seven films based on novelist Mary Higgins Clark's books and three based on the
works of Robin Cook.
New original primetime series include Body & Soul, a drama that
examines both traditional and holistic medical procedures; Just Cause,
about an ex-con who uses her law degree earned in jail to help others; Young
Blades, a take on the Three Musketeers story; and Lip Service,
about a deaf woman whose ability to read lips lands her a job at the FBI.
Pax TV will double-run episodes of both Body & Soul and Just
Cause several days later in primetime -- a tactic the network has employed
with many of its shows since its inception five years ago.
Sagansky said this strategy works well in building awareness for new shows
because it allows viewers to see them at different time periods.
'We always try do it at the launch so that the show gets known quicker,' he
added. 'You're bringing in a very significant audience with very little
Other shows to launch on Pax include daytime series Right at Home with
Susan Crenshaw, featuring the host of Home & Garden Television's This
Small Space, and new versions of classic game shows Beat the Clock
and Family Feud.