Looking to ramp up its original-programming slate, Paxson Communications Corp. Friday appointed TV veteran Rob Word senior vice president for program development and production.
Based in Los Angeles, Word will manage the development of original programming for Pax TV, including developing show concepts from outline to production.
Word’s career includes senior-management positions in marketing and production at Orion, ITC, Qintex, Hal Roach Studios, Filmways and CST Entertainment. He has also served as a senior producer and programming consultant for Columbia Pictures, TriStar Pictures, Lion’s Gate Films, MGM-UA and Encore Media Group (now Starz Encore Group LLC).
The seventh broadcast network, Pax TV has struggled to build an audience with a schedule that features older, off-network family-friendly fare, and it has produced viewership numbers that are often topped by basic-cable networks.