USA Network is going to the dogs again with next month's Westminster
Kennel Club Dog Show.
Masterfoods USA's "Pedigree" dog-food brand has renewed as presenting sponsor
of USA's upcoming event coverage.
The network plans coverage Feb. 10 through 12, including 8 p.m. starts Feb.
10 and 11.
Pedigree's involvement is already being promoted on USA's Web site (http://www.usanetwork.com/USA.red.html)
and on-air tune-in promo spots.
The latter also cite retail chain Petco Animal Supplies Inc. as a sponsor of
the 127-year-old dog show.