Pegasus Communications Corp. said Thursday that it will work with SBC
Communications Inc. to jointly market the 'Pegasus Express Powered by DirecPC'
high-speed-data-via-satellite service to the telephone company's customers who
live beyond the reach of digital subscriber lines.
This summer, SBC subsidiary Southwestern Bell will promote Pegasus Express to
customers in rural Texas.
Pegasus also announced Thursday that it added 36,000 net new subscribers for
the first quarter of 2001.
Chairman Mark Pagon announced in an earnings call that subscriber churn for
Pegasus and other direct-broadcast satellite customers has risen in the past
year, at the same time when subscriber-acquisition costs have also risen.
The company said it will scale back on subscriber-acquisition costs this