Pence Edges Out Kaine in Social Chatter

By John Eggerton
( Broadcasting & Cable )
published

Tuesday's Vice Presidential debate generated 16.4 million social media interactions on Facebook and Twitter from 5.5 million people, according to Nielsen Social.

Facebook led with 11.6 million interactions. That activity peaked at 1.7 million interactions at 10:30-10:44 p.m., when the debate was ending and post-debate chatter was beginning.

Related: Presidential Debate Draws 83M Facebook, Twitter Interactions

Twitter averaged 7.5 million interactions, with mentions of Republican candidate Mike Pence, at 1.8 million, edging out those about Democrat Tim Kaine, at 1.7 million.

Nielsen Social defines interactions as "original social media posts related to a linear TV episode and the engagement with that original content."

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.