The Advertising Research Forum has added Lynne Johnson as senior vice president, social media. She comes from FastCompany.com, where she was senior editor and community director.
Comcast has named Ron Phillips senior vice president, employee engagement, based in the MSO’s Philadelphia headquarters. He had been Englewood, Colo.-based VP, human resources in the operator’s West Division.
CSN Bay Area
Comcast SportsNet has named Jen Franklin senior director, digital media at CSNBayArea.com and CSNCalifornia.com. She had been director, marketing and interactive communications for the CSN Bay Area network in San Francisco.
Multiscreen media-analysis firm Digitalsmiths has added Josh Wiggins as vice president, business development, West Coast, based in the firm’s new Los Angeles office. He comes from Ascent Media.
Also, Greg Gambina joins Digitalsmiths as Los Angeles-based senior account manager. He was director, media production at MySpace.
And Mike DeBrincat has joined Digitalsmiths as senior solutions analyst. He was product manager and solutions architect at Move Networks.
Discovery Networks International has tapped Dee Forbes as managing director, executive vice president, Discovery Networks U.K, based in London. She comes from Turner Broadcasting Europe, where she was senior VP, general manager, Turner Broadcasting System U.K./Ireland.
Investigation Discovery has tapped Ed Hersh as senior vice president, creative planning. He comes from StoryCentric LLC, where he was chief creative officer.
Customer-care product provider MetraTech has added Larry Ayres as vice president, engineering. He comes from Comverse Technology.
Portland, Ore.-based Rentrak has named Bruce Gorelich as chief research officer. He comes from ZenithOptimedia, North America, where he was president, strategic resources.
Also, Michael Vinson joined Rentrak as VP, statistical sciences and analytics. He comes from ErinMedia, as chief research scientist.
Time Warner Cable
Craig Collins has joined Time Warner Cable as senior vice president, business services sales and marketing. He comes from XO Communications, where he held several executive-level posts.
Los Angeles-based entertainment marketing agency Trailer Park has tapped Tom Walker as co-managing director, digital. He was executive director of interactive agency Firstborn Multimedia.
Christina Miller has been elevated to senior vice president, Turner Sports Strategy/Marketing/Promotions and Cartoon Network Enterprises, based in Atlanta. She had been New York-based vice president of Cartoon Network Enterprises.
Daniel Casey has joined ad-sales firm WorldLink in Los Angeles as executive vice president of sales and general manager. He had been executive vice president, sales and marketing at Revenue Frontier and president and GM of KDOC-TV, Los Angeles.