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CASTALIA

Robert Watson has joined Atlanta-based Castalia Communications as senior vice president, U.S. distribution. He comes from Time Warner Cable, where he was VP, programming and new business development.

CNN EN ESPAÑOL

José Manuel Rodriguez has joined CNN en Español as a Miami-based senior correspondent. He had been head of news production for the Southern Cone, based in Buenos Aires, Argentina.

DISCOVERY

Ben Price was upped to executive vice president, national ad sales, at Discovery Communications. He had been senior VP, national ad sales.

Also, Simon Robinson advanced to chief operating officer, national ad sales. He had been executive VP and chief financial officer of Discovery Communications’ U.S. Networks and Corporate Financial Planning and Analysis.

MFM/BCAA

The Media Financial Management Association has named Arcelia Pimentel as director of sales for its Broadcast Cable Credit Association subsidiary. She had been the trade group’s membership manager.

Also, Caitlin Hahne has joined MFM as a membership coordinator.

THE PLATFORM

White-label video-publishing firm thePlatform has named Michael Kurtzman as vice president, sales, the Americas. He comes from technology consultancy projekt202, where he was GM.

Also, Jouari Santiago has joined thePlatform as director of sales, Latin America. He comes from Shaw Communications, where he had served as head of product development.

SABAN BRANDS

Doug Fineberg has joined Saban Brands as senior vice president, marketing. He comes from MGM Studios, where he was executive VP, marketing.

TURNER

Turner Broadcasting System has tapped Pascal Desroches as executive vice president and chief financial officer of Turner Broadcasting System, the programmer’s top financial post. He had been senior VP and controller of Turner parent Time Warner Inc.

CASTALIA

Robert Watson has joined Atlanta-based Castalia Communications as senior vice president, U.S. distribution. He comes from Time Warner Cable, where he was VP, programming and new business development.

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