Perry to Head Nick Ad Sales


Nickelodeon last week named Jim Perry senior vice president of ad sales.

Executive vice president and general sales manager Sue Danaher — who oversees MTV Networks' Nick, Nick at Nite, TV Land and TNN: The National Network — said Perry will oversee the recently formed Nick ad-sales team.

"We've created an entirely distinct kid-focused sales group for Nickelodeon for the first time," Danaher said.

New-business-development staffer Jim Tricarico was named director of New York ad sales; account executive Peter Cosco was named director of Nick business development; and Nickelodeon Online ad-sales promotion vice president Sharon Cohen is now vice president of Nick ad-sales integrated solutions.