Rod Perth, president and CEO of NATPE//Content First, has extended his contract with the organization through February 2016, at which time he will join its board of directors.
Perth, who joined NATPE in May 2012, will then help select a new leader for the non-profit association and continue to manage the business throughout the course of a succession plan, said NATPE board chairman Jordan Levin on Thursday.
Under Perth’s leadership, NATPE continues to transform from a syndication-focused trade show into an organization dedicated to bringing together every sector of the video content business, organizing forums that touch on every sector, including scripted and non-scripted content across traditional and digital platforms, domestic and global distribution and, increasingly, advertising, brands and investment banking. NATPE’s main US conference takes place every January, and it holds a European conference each June.
Prior to joining NATPE in 2012, Perth headed ReelzChannel. His career also included stints as president of Jim Henson Television Worldwide and president, USA Networks Entertainment.
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