Petry Taps Former MTV, CBS Superbowl Halftime Show Exec

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Vanessa Hambidge, former vice president of integrated solutions at MTV Networks ad sales in New York, and one of the executives responsible for the Janet Jackson/Justin Timberlake Super Bowl reveal back in 2004, has joined Petry Media as its vice president of marketing.

It is a new position in which she will leverage her multiplatform experience in cross-promoting sports and entertainment across Petry's own multiplatform of rep firm Petry Television, online TV station site ad sales arm Petry Digital, and domestic and international cable sales unit Petry Network.

Hambidge was most recently doing independent consulting, but at Viacom's MTV, she developed integrated packages for big events like the MTV Video Music Awards and series The Hills and The Real World. Before that she was with CBS Sports, where she also handled big events including "operational responsibility" for NFL time on the network, according to her bio.

Among other things, she also had "oversight of Viacom's Super Bowl XXXV and XXXVIII efforts and the MTV-produced halftime show."

That would famously include the 2004 half-time "reveal" number that became a focus of FCC indecency enforcement. Hambidge confirmed that connection via a Petry spokesperson, but declined to comment about that part of her career or what her plans were for the new Petry post.

It is worth noting that she remained with CBS for several years following the controversial half-time show.

Her resume also includes the position of manager, U.S. television sales and programming, for International Management Group.

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