Philips has launched its first Roku-powered TV, a 40-inch model that sells for $349.
That model is being sold today at Sam’s Club locations and will be available soon at Samsclub.com
P&F USA, the North American license partner (and part of Funai Electric) for Philips TVs and other home video products, plans to introduce a 43-inch Roku TV model for $379 (timing is to be announced), and a 50-inch version for $429 that will go on sale in January. All three models will come with Roku OS 8, which includes a guide that blends OTA programming with OTT content, Full HD resolution, and 802.11ac WiFi.
Philips joins an expanding list of television makers that have built Roku TV models, including RCA, TCL, Element Electronics, Hitachi America, Sharp, Insignia (Best Buy’s in-house brand), and Hisense.
TV-maker licenses are a component of Roku’s Platform’s business. That unit, Roku’s fastest-growing, also includes advertising and subscription revenue sharing.