Philips Smart TVs will use IBM's SmartCloud services to deliver interactive home entertainment to consumers in 30 countries across Europe as well as Brazil and Argentina over a broadband Internet connection.
IBM will provide cloud services on a pay-per-use basis to TP Vision, the Amsterdam-based joint venture between Philips and TV manufacturer TPV responsible for the development of Philips Smart TVs. The Internet-connected TVs can provide two-way interactivity and personalized content, enabling new "intelligent" consumer services, the companies said.
"IBM's cloud platform allows us to place the service and application intelligence into the cloud, and reduces the complexity of managing software in the TVs for our consumers," Albert Mombarg, head of Philips Smart TV at TP Vision, said in announcing the deal last week. "This provides an economic, more flexible way to create new services for our viewers. By engaging with IBM on a cost-per-device basis, we obtain a new business model with predictable costs, and great flexibility to expand our services and grow our user base."
According to IBM, the data stored in the cloud can provide new insights about consumer behavior for the media and entertainment industry, such as recommending TV shows based on past selections. IBM's SmartCloud Service Delivery for Electronics also can manage different kinds of connected consumer devices, provision services and integrate with third-party services.
"As the Internet and smart devices continue to infiltrate home entertainment, today's consumer electronics manufacturers are looking to deliver new interactive entertainment services," said Bruce Anderson, general manager of IBM's global electronics industry. "Televisions are about to become the next open application platform, similar to the application platforms on mobile devices."
Other companies using the IBM SmartCloud offering include Vodafone. The U.K. mobile phone operator plans to connect its machine-to-machine technology to the IBM cloud service to let consumers use smartphones to remotely view their homes' electricity consumption; control security, heating and lighting systems; and activate washing machines.