Philo, the entertainment-focused OTT TV service, has expanded its baseline package via the addition of three digital streaming channels – Cheddar Big News, PeopleTV and Tastemade.
Cheddar Big News is a new channel from Cheddar emphasizing the day's headlines. PeopleTV, formerly known as The People/Entertainment Weekly Network, features originals and specials from People and Entertainment Weekly. Tastemade is a streaming channel with shows and content focused on food, home, and travel lifestyles.
Philo joins other virtual MVPDs that have begun to add digital channels to lineups that also feature more traditional TV channels.
Cheddar Big News, Tastemade and PeopleTV join Philo’s base package that costs $16 per month and a lineup that includes networks such as A&E, AMC, BBC America, Discovery Channel, Food Network, Lifetime, MTV, VH1 and Viceland, among others. The additions expands Philo’s base package to 40 channels.
Philo also sells a $4 add-on package that includes nine additional channels: American Heroes Channel, BET Her, Cooking Channel, Destination America, Discovery Family, Discovery Life, Logo, MTV Live, and Nicktoons.
Philo launched its national OTT TV service last November. The service has not announced a subscriber figure, but this week launched a referral program that offers a $5 credit for each referral and a $5 credit to the person they refer to the Philo service. Philo said there’s no limit to the amount of credit subscribers can earn.
“Philo is simply a better way to watch TV, and with the addition of Cheddar Big News, PeopleTV and Tastemade, we are thrilled to add even more value for our subscribers,” Andrew McCollum, Philo’s CEO, said in a statement. “We built Philo for everyone who feels like TV was no longer serving them, and this is one more way we can stand apart.”