Lowest priced vMVPD makes moves to expand distribution in tightening subscription streaming market

Philo has announced its deployment on Android TV, Google’s fast-growing OTT platform.

Android TV is a version of Google’s Android operating system designed for digital media players. In May, Google reported that Android TV users had doubled year over year, with a number of pay TV operators in Europe starting to deploy the platform on slimline set-tops.

As with all apps deployed on Android TV, users can download the Philo app via the Google Play store.

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Meanwhile, San Francisco-based start-up Philo has made a number of changes to its Apple apps.

For iOS, which runs on iPhones and iPads, the virtual MVPD has added new navigation features, as well as the ability to create user profiles.

And for Apple TV, Philo has launched a new guide experience it says improves navigation and discovery.

Philo, meanwhile, has also kicked off a promotion that lets users pay the same price for its premium 50+ channel service as they do for the base $16-a-month, 40-channel Philo package, for six months. The premium package regularly goes for $20 a month.

Philo hasn’t released a subscriber number in quite a while. In October, Strategy Analytics pegged its total distribution at around 150,000 users. The vMVPD market has recently slowed its growth, with market leaders Sling TV and DirecTV Now each reporting reduced subscriber acquisition in recent quarters. 

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