Philo Touts FreeWheel, Xandr, SpotX Among Advanced Ad Partners

Start-up vMVPD, which has yet to announce a price increase, seeks another way to bump up its skinny revenue
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Virtual MVPD Philo said it’s working with Comcast’s FreeWheel for ad management, and serving and decisioning, as well as a range of other advanced advertising partners including Premion, Roku, SpotX, Telaria, Xandr and Verizon Media.

“We’re partnering with best-in-class SSPs and DSPs, and we’ve aligned with content partners to provide a consistent, brand-safe programming environment,” said Reed Barker, head of advertising at Philo. “As a result, we’re able to offer an elegant, sophisticated advertising solution to agencies and brands to accompany a TV experience consumers love.”

Philo bundles 45 channels, including A&E, AMC, Discovery and a range of Viacom networks, for an industry-low $16 a month. Philo remains the only vMVPD at this point not to have announced a significant monthly price increase for its users.

Like other vMVPDs, the San Francisco startup is looking to advanced advertising to make its business profitable.

Philo hasn’t put out a subscriber number in quite a while. A Strategy Analytics ranking of vMVPDs published last summer pegged the low-cost vMVPD service at around 150,000 users.