Philo Touts FreeWheel, Xandr, SpotX Among Advanced Ad Partners

By Daniel Frankel
published

Virtual MVPD Philo said it’s working with Comcast’s FreeWheel for ad management, and serving and decisioning, as well as a range of other advanced advertising partners including Premion, Roku, SpotX, Telaria, Xandr and Verizon Media.

“We’re partnering with best-in-class SSPs and DSPs, and we’ve aligned with content partners to provide a consistent, brand-safe programming environment,” said Reed Barker, head of advertising at Philo. “As a result, we’re able to offer an elegant, sophisticated advertising solution to agencies and brands to accompany a TV experience consumers love.”

Philo bundles 45 channels, including A&E, AMC, Discovery and a range of Viacom networks, for an industry-low $16 a month. Philo remains the only vMVPD at this point not to have announced a significant monthly price increase for its users.

Like other vMVPDs, the San Francisco startup is looking to advanced advertising to make its business profitable.

Philo hasn’t put out a subscriber number in quite a while. A Strategy Analytics ranking of vMVPDs published last summer pegged the low-cost vMVPD service at around 150,000 users. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!