Virtual MVPD Philo said it’s working with Comcast’s FreeWheel for ad management, and serving and decisioning, as well as a range of other advanced advertising partners including Premion, Roku, SpotX, Telaria, Xandr and Verizon Media.
“We’re partnering with best-in-class SSPs and DSPs, and we’ve aligned with content partners to provide a consistent, brand-safe programming environment,” said Reed Barker, head of advertising at Philo. “As a result, we’re able to offer an elegant, sophisticated advertising solution to agencies and brands to accompany a TV experience consumers love.”
Philo bundles 45 channels, including A&E, AMC, Discovery and a range of Viacom networks, for an industry-low $16 a month. Philo remains the only vMVPD at this point not to have announced a significant monthly price increase for its users.
Like other vMVPDs, the San Francisco startup is looking to advanced advertising to make its business profitable.
Philo hasn’t put out a subscriber number in quite a while. A Strategy Analytics ranking of vMVPDs published last summer pegged the low-cost vMVPD service at around 150,000 users.