John Piccone has rejoined data-driven advertising company Simulmedia as president and chief operating officer.
He replaces advertising veteran Tim Spengler, who left the company.
Piccone will head the company’s effort to license its VAMOS software to ad agencies, advertisers and media companies.
He left Simulmedia in 2016 to become chief growth officer at Innovid.
Piccone was with Simulmedia from 2010 to 2016, leaving as chief strategy officer.
Read more at B&C.