'Piers' Falls Further in Third Night

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Piers Morgan Tonight dropped to third place in the cable news rankings Wednesday night, averaging 1.03 million total viewers.

That was down from 1.27 million total viewers on Jan. 18, and fell even further in the adults 25-to-54 demo, predictably, to 239,000 viewers for last night's interview with former Secretary of State Condoleeza Rice. Tuesday featured the younger-skewing radio shock jock Howard Stern that grabbed 551,000 in the so-called news demo.

Piers topped MSNBC's The Rachel Maddow Show's 221,000 viewers in the demo, but trailed both that show's 1.09 million total viewers and Hannity's 1.97 million on Fox News.

Thursday night's program features Ricky Gervais, fresh off his controversial turn hosting Sunday night's Golden Globe Awards.

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