Anaheim, Calif. -- AOL Time Warner Inc. has its eyes set on tripling the revenue it generates from cable subscribers by offering music on-demand,
interactive television and other new services, chief operating officer Bob
Pittman said Thursday.
"Pretty soon, we've got a model that says you triple the revenue," Pittman
said during a Western Show session.
AOL expects the subscription video-on-demand model to drive much growth for
Home Box Office and its basic-cable networks, Pittman said.
"Subscription video-on-demand will be an absolute home run," Pittman said
while discussing HBO's first SVOD trials in Columbia, S.C.
Asked if AOL Time Warner hoped to make its Road Runner cable-modem service a
replacement for the crumbling Excite@Home Corp. venture, Pittman responded, "not
The addition of America Online Inc. and other Internet-service providers on Time
Warner Cable systems hasn't cannibalized Road Runner, Pittman added.
The biggest complaint Road Runner subscribers have is that the company
doesn't have a narrowband offering that allows them to access the network while
they're away from home, he said.
Pittman is also bullish on personal-video-recording technology, which he
expects the company to deploy by storing content both on headends and in cable