Pivot Gets AT&T U-verse Launch

Millennial-Focused Channel Joins U-verse U300 Package

Participant Media’s new cable network Pivot and AT&T said the new millennial-focused channel will be added to the AT&T U-verse TV U300 package as of today, the network's launch date, on channel 1492 in HD.

Participant Media bought Documentary Channel and Halogen TV assets and has said it expected to launch with 40 million subscribers, including various levels of carriage on Comcast, Time Warner Cable, DirecTV, Dish Network, Verizon FiOS, Charter and National Cable Television Cooperative members.

U-verse has about 5 million video subscribers.

“Pivot is a channel meant to inspire conversations through both its content and its distribution model,” Aaron Slator, president of content and advertising sales, AT&T, said in a release. “We are excited about their slate of programs and about adding them to our lineup.”

Stephanie Ruyle, executive vice president of distribution at Pivot, said in the release: “We are thrilled to have AT&T on board with us at launch to bring Pivot to their entire footprint of U300 subscribers in cities like Houston, Dallas, Los Angeles and Chicago and key millennial/college markets like Austin. We look forward to building on our partnership and providing value in offering Pivot to their subscribers.”

Check out Multichannel News programming editor R. Thomas Umstead's video interview with Pivot president Evan Shapiro here.