Pivot Picks Comcast Wholesale For Multiplatform Play

Comcast Unit Locks Up Deal To Manage Delivery of Pivot’s Linear and On-Demand Content

Pivot, the Participant Media TV channel skewed to Millennials, has signed on to use Comcast Wholesale’s media platform to deliver both its linear channel and slate of on-demand fare.

The Pivot TV channel is now available via the HITS “Q2” standard definition satellite platform on AMC 18. Because HITS uses technology that builds upon widely available MPEG-2 infrastructure, Pivot’s carriage on HITS provides the network’s affiliates using MPEG-2 with an alternative to purchasing the additional equipment required for acquiring and down-converting MPEG-4 satellite feeds, Comcast Wholesale said.

Pivot has also tapped Comcast Wholesale’s VOD content delivery platform to manage distribution of its on-demand programming, including originals such as Raising McCain, Jersey Strong, TakePart Live and Please Like Me.

Comcast Wholesale’s VOD footprint currently encompasses cable systems across multiple MVPDs (multichannel video programming distributors) serving more than 56 million VOD –enabled households in the U.S. and Canada. Pivot is tapping into the platform’s “Express Lane” VOD service to automate and rapidly turn around on-air content, including television commercials, that are measured using Nielsen’s commercial ratings system for measuring multiplatform viewership.

“In addition to providing us with one centralized location for addressing a number of our cross-platform content distribution requirements, the Comcast Wholesale platform has a demonstrated track record in quality, speed, efficiency and service to the MVPD community,” said Jon Rees, SVP, technology, at Pivot, in a statement.

 “The chance to provide a spectrum of content solutions for Pivot, all under one roof, illustrates not only the scope of services we offer, but also the many operational advantages that our customers can experience through an integrated content management solution,” added Matt McConnell, SVP and GM of Comcast Wholesale businesses,