PixelPlay, Atari, Hasbro in ITV Pact


PixelPlay Inc. announced that it will create interactive-TV-game versions of four classic Atari Inc. games and four Hasbro Inc. board games.

The Hasbro titles are “Scrabble,” “Yahtzee,” “Monopoly” and “Boggle,” and the Atari titles are “Centipede,” “Asteroids,” “Missile Command” and “Breakout.”

"This agreement with Atari makes it possible for PixelPlay to provide the depth of recognizable brands necessary to broaden the subscription-gaming packages for all of our network-service providers," said Ron Chaimowitz, CEO of PixelPlay, which provides games to Cablevision Systems Corp.

PixelPlay also said it had retained Zodiac Gaming to develop a single-player Scientific-Atlanta Inc. version of its “Tetris-branded” interactive-TV game.