G4 and Hasbro Inc. announced a strategic partnership Wednesday.
Under terms of the agreement, Hasbro brands will be featured in G4 entertainment programming.
The first component of the alliance will be a joint project featuring a one hour live-action and animation block called “Action Blast!,” the two parties said. The block will feature series based on Hasbro action brands including “Transformers,” “G.I. Joe,” “Beastwars” and “B-Daman.”
The two companies are also collaborating to develop entertainment for G4's late-night block, which airs every weeknight at midnight.
“G4 is the perfect television destination for Hasbro to reach the young-male audience, and this partnership enables G4 to bring our viewers a retro-cool block of gamer-friendly programming," G4 chief operating officer Dale Hopkins said in a prepared statement. “With the Transformers feature film due out next summer, there is clearly a high demand for Hasbro entertainment.”